Candidates
| Social Media Campaign Manager B2B |
| Permanent Salary: £ 46000 - £ 64000 |
| Location: Crawley |
| Social Media Specialist required to create and drive campaign strategies increasing social engagement with a global audience of business decision makers. Experience; • Managing social media brand channels by engaging cross-functionally with internal teams and stakeholders. • Managing social media campaigns, budget, tracking and measurement. • YouTube and LinkedIn in depth collaboration. • Analytics tools and social media advocacy solutions. • Enterprise B2B exposure. • Working with external creative agencies on social media content/campaigns. Role; • Deliver on the global social media strategy and execute on owned social media channel. • Establish a global editorial content calendar, collaborating with internal stakeholders to develop content that nurtures all stages of the enterprise B2B buying cycle. • Develop community engagement plans focused on turning prospects into customers and customers into advocates. • Manage the conversation and test/optimize campaign performance. Develop campaign wrap reports in partnership with the Data and Analytics team. • Scope an Influencers program for the divisions executive team • Lead social listening, sharing insights/sentiment, and advocating for to the broader organization • Work cross-functionally across broader cross functional teams (e.g., Marketing, PR, Technical Marketing) to execute campaigns and programs, driving excitement for key product/service launches, and thought leadership |
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